Feed and Aqua Middle East and Africa rebrands to Feed Business Middle East and Africa  

AFRICA – FW Africa, the publisher of Feed and Aqua Middle East and Africa (MEA), is excited to announce a name change for its flagship magazine and website, which will now be  known as Feed Business Middle East and Africa (Feed Business MEA).

This strategic transition, currently underway, aligns with the publication’s commitment to delivering comprehensive, high-quality coverage of the animal feed and livestock industries in the region. Readers and industry stakeholders can expect the full rollout of the new branding in the coming days.

Since its inception, Feed and Aqua MEA has been a leading source of news, insights, and analysis on feed production, processing, and market trends. 

The publication will continue covering content on animal feed production, feed safety, animal health, new innovations, investments and the regulatory issues that govern the feed and livestock industries in the Middle East and Africa region. 

It has since published two magazine issues, featuring incredible company profiles, market trends and impactful technical articles that add value to the stakeholders in these industries. 

The new name, Feed Business MEA, better reflects the magazine’s dedicated focus—not just on production but also on the business, trade, and regulatory aspects shaping the industry.

“Our goal remains unchanged: to deliver valuable, timely, and in-depth content to our readers. The name change signifies our evolution alongside the industry we serve,” said Francis Juma, CEO of FW Africa.

The publishers favor a name that highlights their focus on the diverse species across the Middle East and Africa—including poultry, swine, dairy, beef, fish, and pets. Feed Business MEA embodies this vision perfectly.

What to expect

The transition to Feed Business MEA will take full effect in the coming days across its website, newsletters, social media platforms, and in future print editions. 

“Despite the rebrand, our readers and partners can rest assured that our commitment to delivering insightful, high-impact journalism remains stronger than ever,” Mr. Juma emphasised.

He also assured the publication’s readers, advertisers, and industry partners that the rebranding would not disrupt any ongoing collaborations or subscriptions. 

He emphasised that the editorial direction, coverage, and industry engagement will continue with the same rigor and dedication.

“We appreciate your continued support as we embrace this new chapter. Stay tuned for more updates as Feed Business MEA continues to bring you the latest from the feed and livestock industries across the Middle East and Africa, and beyond,” Juma concluded.

For inquiries and advertisement opportunities, reach out to the publishers at info@fwafrica.net. 

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