Elanco launches new supplements line for pet wellness

USA – Elanco Animal Health Incorporated has taken a bold step into the booming pet supplement market with the launch of Pet Protect, a veterinarian-formulated and science-backed line of supplements designed to enhance pet health. 

Recognising the increasing demand for proactive pet wellness, Elanco’s new product range offers tailored solutions to support the overall well-being of dogs and cats.

The pet supplement industry has seen remarkable growth in recent years, with the U.S. market reaching US$2.7 billion in 2023. 

Consumers have shown an unwavering commitment to their pets’ health, maintaining steady spending on supplements despite inflationary pressures. 

This shift in consumer behavior reflects a growing awareness among pet owners about the benefits of preventive care, further driving the demand for high-quality supplements. 

In response, Elanco has introduced Pet Protect as a comprehensive solution that addresses key aspects of pet wellness.

“As the leader in pet health over-the-counter products, expanding into supplements is a natural fit for Elanco,” said Bobby Modi, Executive Vice President of U.S. Pet Health and Global Digital Transformation at Elanco. “This underscores our dedication to enhancing the health and well-being of pets while driving growth and expanding our footprint in this dynamic market.”

Pet Protect stands out in the competitive pet supplement market due to its strong scientific foundation and commitment to quality. Developed with over 25 years of veterinary experience, the supplements utilise safe, proven ingredients and have earned the NASC quality seal. 

With Elanco’s trusted reputation—established through its widely recognised Advantage brand—Pet Protect offers pet owners peace of mind that they are providing their furry companions with the best possible care.

“At Elanco, we recognise that pets are cherished family members and deserve the highest quality of care,” emphasised Dr. David Gosche, veterinarian and Executive Director of the Consulting Vet Team at Elanco. 

“Pet Protect is designed to support the health of pets with scientifically formulated veterinarian-approved ingredients.”

The Pet Protect product line includes targeted supplements that cater to various health needs. Offerings such as Hip & Joint support for active dogs, a daily multivitamin for overall well-being, digestive health support, fast-acting calming chews for situational stress, and skin health formulas help ensure that pets receive comprehensive care.

The Hip & Joint supplement, featuring the Synovi G3 formula, provides a proactive way to maintain joint health, improve mobility, and support active lifestyles in dogs. 

The multivitamin, formulated with essential vitamins and minerals, strengthens immunity, supports bone health, and boosts digestion, making it a key addition to a pet’s daily routine. 

Digestive Health for Dogs, powered by the Lactoquil formula, is specifically designed to maintain microbial balance and aid digestion during times of stress or dietary changes.

For pets experiencing anxiety, the Fast-Acting Calming supplement utilises the proprietary Tranquilify™ blend, which works within 30 minutes and provides up to four hours of relief from situational stress, promoting positive behavior and reducing destructive tendencies. 

The Skin Health supplement stands out as the only over-the-counter dog supplement containing phytoceramide, a unique ingredient that regulates hydration, strengthens the skin barrier, and supports a healthy inflammatory response, ensuring optimal skin and coat health.

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