The Nutriment Company expands portfolio with two pet nutrition brands acquisitions

EUROPE – The Nutriment Company (TNC), a leading pet nutrition company, has acquired two additional companies, PETMAN and Pet Treats Wholesale Ltd. 

These are the company’s third and fourth acquisitions this year, further solidifying its presence in the European pet food and treats market.

Headquartered in Wuppertal, Germany, PETMAN specialises in raw pet food. It offers a range of high-quality products that align perfectly with The Nutriment Company’s commitment to excellence in pet nutrition. 

This strategic acquisition is expected to bolster The Nutriment Company’s foothold in the German market, providing new opportunities for growth and innovation. 

The company emphasised that this move is a business expansion and a bold step toward unlocking limitless possibilities in the German market and beyond.

On the other hand, Pet Treats Wholesale Ltd., based in Staffordshire, England, is a leader in natural dog treats and chews, offering more than 150 products, including grain-free and natural options. 

The acquisition of Pet Treats Wholesale is seen as a strategic move to enhance The Nutriment Company’s product offerings in the United Kingdom. Combining strengths will unlock new opportunities and deliver excellent value to clients and partners.

These acquisitions follow The Nutriment Company’s earlier purchases of Natural Instinct, a British pet food manufacturer specialising in raw and frozen dog and cat foods—its first acquisition since rebranding from Voff Premium Pet Food—and Totally Natural Pet Products, a Scottish raw dog food manufacturer. 

TNC specialises in the natural pet food segment, focusing on quality. Its portfolio includes raw pet food, snacks, and supplements. Featured brands include AniForte, Barfgold, RAUH!, Energique, Carnibest, Dibo, Leo & Wolf, and Nova.

These strategic acquisitions come at a time when the global natural dog treat market is poised to reach a value of US$4.37 billion in 2024 and US$6.84 billion by 2034, according to Future Market Insights. 

The Nutriment Company expressed confidence in the benefits these acquisitions will bring, stating, “Our growth momentum is strong, and this exciting addition to our family is a testament to our commitment to natural pet treats in our product offer. Our brands will benefit significantly from the product expertise, driving excellence across the board and amplifying our collective impact.”

The company’s partnership with Nordic private equity firm Axcel further supports its ambitious expansion plans, including investing in production sites and enhancing its collaboration network across five countries. 

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