Mid America Pet Food names Jeff Caswell as new CEO

USA – Mid America Pet Food, the parent company and manufacturer of premium pet food brands, including VICTOR Super Premium Pet Food, has announced the appointment of Jeff Caswell as its new CEO. 

The company’s interim CEO, Mark Schiller, will move to the board of directors.

Caswell brings a wealth of experience in the consumer-packaged goods sector, having most recently served as CEO and board member for Sabrosura Foods, where he led significant growth over the past three years. 

His extensive background includes cultivating growth across several major food brands within General Mills, Tyson Foods, Hillshire Brands, and ConAgra Brands.

“Jeff is an exceptional leader who consistently cultivates company culture, strengthens customer relationships, and builds brands that consumers love,” said Schiller. 

“His proven track record of accelerating brands while maintaining a strong commitment to quality and customer service makes him well-positioned to lead Mid America Pet Food through its exciting next phase of growth.”

Under Caswell’s leadership, Mid America Pet Food aims to build on its recent investments in its team and manufacturing facility in Mount Pleasant, ensuring they maintain industry-leading quality and food safety standards.

“I was drawn to Mid America Pet Food for its strong team, outstanding growth potential, and the company’s unwavering commitment to providing premium-quality pet nutrition at a great value,” said Caswell. 

“I understand and appreciate the special connection our consumers have with their pets, and I look forward to providing them with wonderful products that help strengthen that bond.”

Caswell officially assumed his role as CEO on July 9, 2024, and is set to guide Mid America Pet Food into its next chapter of growth and innovation in the pet food industry.

Mid America Pet Food, founded in 2007, operates its own manufacturing facility and is owned by TA Associates, a U.S.-based private equity firm.

Mid America Pet Food is a significant player in the pet food sector, reporting an annual revenue of over US$100,00,000.

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